| DJRoss |
02-26-2008 01:09 PM |
Quote:
Originally Posted by CJF
(Post 188932)
I agree that the numbers can be skewed, but why would I take them with a grain of salt? We live and die by our call center data. It's gone over with a fine tooth comb daily. We get the pulse of our customers through that data. And over a six month trend, with commercials telling me to call DTV and Dish, and missing another football season, under 3,500 calls made is screaming scary data if you are Craig Thompson. That data dictates where money is spent. Additional training, additional scripting, commericals, web spends, etc. If you take that with a grain of salt you're sticking your head in the sand. That's what the MWC has done throughout this entire ordeal.
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My question would be how many actually made that call when it became apparent that DTV was not going to carry the mtn. We are talking 18 months ago. The last six months IMO tells me less about this situation. |
