Quote:
Originally Posted by BlueK
living and dying by that data is probably not very wise if you understand the idea of a representative sample in statistics. Why are you assuming that the people who actually call are at all representative of the entire audience? You just can't automatically make that assumption.
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Those are your potential customers. You use that data to decide how to procede. If you have 750k calls over a six month period and say 50k are asking about a paticular programming option, you get that programming option. That data tells you exactly how effective your ad spends are. It tells you areas you need to address quickly for your current customer base. In an effort to reduce churn and drive incremental accounts, you have to rely very heavily on that data.