This is the era of the micro-cause. You know, the person who dedicates hiw life to less use of plastic bags at grocery stores. Global warming. "Fair trade". Go down the list. Besides the #1 God on this planet, the love of power and money, there are people who have a sense that they should be doing more. Enter the micro-cause.
People won't always stare at their feet. The presence of the stars is too powerful not to look up in the sky eventually.
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