I watched this last night.
Glenn Beck talks about friendship, love, warmth, change, baptism, God. He does not mention Joseph Smith, the Book of Mormon, the Holy Ghost, temples, eternal marriage, premortal existence, etc.
Not to say those things that didn't play a factor. But this fits with what seems to be the general strategy of communication--that we are a good church for your family with the power to change things for the better.