I know a lot of BYU fans have been critical of the way that Utah has been scheduling but I think Chris Hill has the right idea.
First include at least one team that is essentially a guaranteed win on your schedule in your OCC games. The Utah legislature has taken care of this one for the Utes with the annual game against Utah St.
Second schedule games against middle of the pack BcS schools who are willing to give you home/home series. This works well because you always will get some credit if you beat one of these schools. Also you never really know when you are going to get a good opponent out of this. For example when Utah scheduled UCLA they were down. Now the Utes will be playing a top 25 team to start the season next year. It is good to occassionally get one of these opponent.s
Third if you can get a top level non-BcS school that schedule that. This is probably you last priority but these can be good games.
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