Here's what Japan is doing to combat obesity in a country where obesity doesn't exist. Can you imagine a public health project like this in the States? There'd be riots. Especially if 33.5" was the Men's standard.
http://www.nytimes.com/2008/06/13/world/asia/13fat.html
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To reach its goals of shrinking the overweight population by 10 percent over the next four years and 25 percent over the next seven years, the government will impose financial penalties on companies and local governments that fail to meet specific targets. The country’s Ministry of Health argues that the campaign will keep the spread of diseases like diabetes and strokes in check.
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