Be a good coach who won against good teams and had a track record of putting players in the NFL, and then let the school sell itself.
I would try to dispel misconceptions about the school. That there is more diversity than you might think, while at the same time the standards are very real and if you don't agree with them then this is not the right school for you.
The force of personality has a lot to do with recruiting. And Bronco has the personality of a boiled potato. With peat for flavoring.
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