For me it's Andre. My neighbor has season tix to the Jazz games next to Masha (Andre's wife). I won't get into too many specifics, but Andre is a great guy who has earned my respect as a person and a spot as my favorite NBA player.
The guy I'd probably pay to watch includes:
-Lebron James (amazingly scarry good... an AMAZING athlete who would probably succeed at ANY sport he tried)
-Dwayne Wade (gets knocked down and gets back up. Period)
Those are the big two right now, though I like the way the Pistons play the game, and it is fun watching the Suns get up and down the floor.
I would also pay good money to watch Kobe and Raja in a cage match, especially if he could take him down again.
