Quote:
Originally Posted by Cali Coug
Wow- that is exeptionally cynical.
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I remember reading about a study a few years ago that concluded that people almost always buy things based on their gut decisions. They concluded that most decisions are made at a pre-conscious or emotional level and then we spend a lot of time trying to support our decisions by research and shopping.
IOW, I don't think Dan is being cynical. I think most people make decisions on this basis. It is sort of like choosing which alpha male do we want leading our little pack or tribe. Because McCain and Obama aren't in a cage match we have to guesstimate which one is stronger and will mee t our needs the best. We pretend to do this through study, but most of us really use the rubric Dan puts forward.