MTN TV ratings

[jay santos]

I googled "mtn tv ratings" and didn't get anything. I looked through the first five pages of google returns before I gave up. I think that's a bad sign.

Anyone know where I can get tv ratings for the MTN channel? Or any other pertinent info, such as MWC tv ratings for CSTV, Versus, or past ESPN games?

[Indy Coug]

That kind of information is safeguarded by those that wish to make money for providing it.

[HuskyFreeNorthwest]

Originally Posted by Indy Coug

That kind of information is safeguarded by those that wish to make money for providing it.

How can that be? They must not be a part of the Nielsen rating system then. Although that is a very flawed system of rating TV shows.

[MikeWaters]

I don't think Neilsen ratings, archives etc. are publicly available.

[jay santos]

I'd like to understand the financials better. I just looked at bowl ratings, attendance, and payouts, and created a crude multiplier for advertising revenues.

Total viewers * hours (3.5 for a football game) * .2 = advertising revenue

So the Vegas Bowl 2006 with 2.4 rating and (I applied simple 1.1 multiplier to convert rating to viewers) 2.6M viewers * 3.5 * .2 = $1.8M in revenues.

Rose Bowl that year with UT and USC and 24M viewers created $17M in revenues.

I wonder if this is reasonable to apply to MTN/Versus/CSTV/past ESPN games to value a given game.

[jay santos]

Interesting finding: BC/VaTech game last week had 4M viewers on Th night on ESPN, comparable to the Cotton Bowl or Gator Bowl.

Shows how piddly this contract is. If we were independent and could sell off a home game like BYU-Notre Dame or USC or Nebraska in a good year, we could make, that game alone could be worth more than we get in two years from the MWC.

[Indy Coug]

You're not factoring in higher priced tickets for bowl games and the added dollars that come from a corporate sponsor putting their name on the bowl.

[jay santos]

Originally Posted by Indy Coug

You're not factoring in higher priced tickets for bowl games and the added dollars that come from a corporate sponsor putting their name on the bowl.

I did factor in high price tickets.

For example, Rose Bowl I had 94K * $150 = $14M ticket revenues.
Vegas Bowl I had 40K * $45 = $1.8M ticket revenues.

Here's my table. Last three columsn are my own invention.

Corporate sponso I didn't include. I figured it was included in advertising revenues.

BOWL GAME TEAMS TV RATING ATTEND. ticket price Ticket rev TV rev
Rose Southern Cal-Texas 21.7 93,986 150 14,097,900 16,709,000
Fiesta Ohio State-Notre Dame 12.9 76,196 100 7,619,600 9,933,000
Orange Penn State-Florida State 12.3 77,773 94 7,310,662 9,471,000
Sugar Georgia-West Virginia 9 74,458 88 6,579,109 6,930,000
Alamo Nebraska-Michigan 5.41 62,016 83 5,150,950 4,165,700
Chick-fil-A Peach Louisiana State-Miami 5.22 65,620 78 5,123,275 4,019,400
Capital One Wisconsin-Auburn 5.18 57,221 73 4,199,472 3,988,600
Holiday Oklahoma-Oregon 5.06 65,416 69 4,512,852 3,896,200
Gator Virginia Tech-Louisville 3.93 63,780 65 4,135,990 3,026,100
Cotton Texas Tech-Alabama 3.7 74,222 61 4,524,343 2,849,000
Insight Arizona State-Rutgers 3.33 43,536 57 2,494,590 2,564,100
Liberty Fresno State-Tulsa 3.31 54,894 54 2,956,674 2,548,700
Independence Missouri-South Carolina 2.8 41,332 51 2,092,632 2,156,000
Sun UCLA-Northwestern 2.61 50,426 48 2,399,876 2,009,700
Las Vegas California-Brigham Young 2.4 40,053 45 1,791,831 1,848,000
Outback Florida-Iowa 2.38 65,881 42 2,770,449 1,832,600
MPC Computers Boston College-Boise State 2.33 30,493 40 1,205,363 1,794,100
Fort Worth Kansas-Houston 2.28 33,505 37 1,244,960 1,755,600
Hawaii Central Florida-Nevada 2.2 26,254 35 916,999 1,694,000
Champs Sports Clemson-Colorado 2.2 31,470 33 1,033,233 1,694,000
Motor City Memphis-Akron 2.17 50,616 31 1,562,130 1,670,900
Emerald Utah-Georgia Tech 2.16 25,742 29 746,791 1,663,200
Houston Texas Christian-Iowa State 2.15 37,286 27 1,016,789 1,655,500
Music City Virginia-Minnesota 2.13 40,519 26 1,038,655 1,640,100
GMAC Toledo-UTEP 1.98 35,422 24 853,520 1,524,600
New Orleans Southern Miss-Arkansas State 1.71 18,338 23 415,356 1,316,700
Meineke Car Care North Carolina State-South Florida 1.52 57,937 21 1,233,537 1,170,400
Poinsettia Colorado State-Navy 0.89 36,842 20 737,339 685,300

[BlueK]

Originally Posted by HuskyFreeNorthwest

How can that be? They must not be a part of the Nielsen rating system then. Although that is a very flawed system of rating TV shows.

Nielsen only releases very limited ratings data to the public. They charge a lot for their services and aren't going to give that data away for free. The other possibility is that mtn isn't even subscribing to Nielsen, but somehow I doubt it.

[Flystripper]

I would wager the the MTN average rating is below the threshold of Neilson reporting. FOX Sports Net's average rating in 2005 was 0.3 anything less than 0.1 is given a 0 rating. I would guess that the MTN's average rating is less than that. Fox's average price per 30 second spot in 2005 was about 500 bucks. Neilson ratings are expressed as a percentage of an estimated total 110.2 million television households(2005) so a 0.3 is 0.3% not 30%.
I think the colts Pats game got a rating of over 20 this past weekend or 20%.