Funny story justifying expansion

[Archaea]

http://sports.espn.go.com/ncf/news/story?id=5299014

Outside of football revenue issues, it's true neither Colorado nor Utah brings much to the table in terms of basketball (though Utah got to the Final Four in 1998) and Olympic sports (though Utah is a gymnastics power). Perhaps at present, but that will change because of two things: 1) They can now sell membership in the Conference of (Olympic sports) Champions; 2) They have an entry into the talent-rich California recruiting territory.

and then:

Sure, Colorado is down in football. It hasn't posted a winning season since 2005. But the Buffaloes split the national title in 1990, won the Big 12 in 2001 and won four Big 12 North titles. The football program has and will win again. See No. 2 above as a good reason it should take a step forward almost immediately.